![]() Why do they even bother to put a number on it, they might as well just say “we’ve got the longest driver in golf” and be done with it. If even half of it were true we’d all be driving the ball 400 yards. They make one ridiculous claim after another 10 more yards, 17 more yards. We hear it from our readers all the time: The golf companies are full of crap. The decisions announced last week have the potential to change the fundamental nature of golf equipment advertising. Inarguably Justin Rose’s first career major is a big deal, but it’s entirely possible that the results of two mostly unknown cases decided by the mostly unknown National Advertising Division (NAD) could have the more lasting impact. What you’re probably hearing for the 1 st time is that Rose’s US Open win is actually the 2 nd time in less than a week that TaylorMade had cause to celebrate victory at Callaway’s expense. ![]() Not only did Rose win with nearly a bag full of the latest and greatest TaylorMade gear (R1 driver, RBZ Stage 2 FW, a combo set of RBladez Tour and TP MB irons, a Spider Blade Putter, and the new Lethal ball), by outlasting perennial US Open bridesmaid Phil Mickelson, he gave TaylorMade what could be seen as a head to win over Callaway. TaylorMade/Ashworth Staffer Justin Rose just won the US Open, but you knew that already.įrom the narrow perspective of the golf equipment world, Rose’s big win is as much a win for his equipment sponsor.
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